Craig D. McGee
Craig D. McGee
How Robotic Surgery Enhances Precision and Reduces Recovery Time In the rapidly involving landscape of healthcare, technological innovations continue to redefine patient care and surgical precision. One such breakthrough is robotic surgery—a development that not only augments the surgeon’s capabilities but also significantly improves patient outcomes. Today, we delve into how robotic surgery enhances precision [...]
The Evolution of Robotic Surgery: From Concept to Operating Room Introduction Robotic-assisted surgery has revolutionized modern medicine, bringing precision, control, and minimally invasive techniques to the forefront of surgical care. What once seemed like science fiction is now a reality in operating rooms worldwide. But how did we get here? Let’s explore the evolution of [...]
Solving Common Challenges Faced by Medical Product Sales Teams Medical product sales teams operate in a highly competitive and regulated industry, facing numerous obstacles that can impact performance and morale. From navigating long sales cycles to improving forecasting accuracy, overcoming these challenges is critical to maintaining efficiency and achieving business goals. Here, we explore some [...]
Solving Common Challenges Faced by Medical Product Sales Teams By Craig McGee Medical product sales teams operate in a unique and highly competitive landscape. With long sales cycles, complex decision-making processes, and the pressure to meet revenue targets, these professionals face significant challenges in achieving sustained success. One of the biggest obstacles they encounter is [...]
Healthcare Marketing Challenges: Key Insights for 2025 Staying Ahead with AI, Data Compliance, and Patient-Centric Strategies The healthcare marketing landscape is evolving faster than ever, with 2025 poised to bring even greater challenges and opportunities. Marketers must navigate strict data compliance, harness AI effectively, and build patient trust—all while staying ahead of rapid industry shifts. [...]
The Biggest Challenges (and Solutions) in Healthcare Marketing By Craig McGee The healthcare industry is one of the most complex and highly regulated markets, making effective marketing a challenge. Whether targeting healthcare professionals (HCPs), patients, or stakeholders, marketers must navigate unique obstacles such as regulatory compliance, digital fatigue, and trust-building. Based on insights from PDQ [...]
Behind the Scenes: Medical Device Sales Strategies Revealed Navigating Industry Consolidation and Value-Based Care The medical device industry is evolving, shaped by consolidation and value-based care initiatives that are redefining sales strategies. As healthcare systems prioritize efficiency, cost-effectiveness, and patient outcomes, sales teams must adapt to meet the new demands of the market. Understanding the [...]
Navigating the Future of Medical Device Sales In today’s rapidly evolving healthcare landscape, medical device sales professionals face unique challenges and opportunities. With advancements in technology, changing regulatory requirements, and shifting customer expectations, the future of medical device sales requires a strategic and adaptive approach. For organizations, hiring the right talent to navigate these dynamics [...]
Overcoming the 6 Key Challenges in Medtech Sales Growth: My Strategic Solutions Overcoming the 6 Key Challenges in Medtech Sales Growth The medtech industry is a powerhouse of innovation, improving lives and advancing healthcare worldwide. However, the journey to success is riddled with obstacles. Below are six critical challenges medtech sales teams face and [...]
In critical care settings, maintaining respiratory health is paramount, often necessitating the use of mechanical ventilation. Ventilators play a vital role in supporting patients who are unable to breathe adequately on their own due to various medical conditions. This article delves into the anatomy and function of the lungs, the principles of mechanical ventilation, and [...]
