Craig D. McGee
Craig D. McGee
The Evolution of Robotic Surgery: From Concept to Operating Room Introduction Robotic-assisted surgery has revolutionized modern medicine, bringing precision, control, and minimally invasive techniques to the forefront of surgical care. What once seemed like science fiction is now a reality in operating rooms worldwide. But how did we get here? Let’s explore the evolution of [...]
Solving Common Challenges Faced by Medical Product Sales Teams By Craig McGee Medical product sales teams operate in a unique and highly competitive landscape. With long sales cycles, complex decision-making processes, and the pressure to meet revenue targets, these professionals face significant challenges in achieving sustained success. One of the biggest obstacles they encounter is [...]
Healthcare Marketing Challenges: Key Insights for 2025 Staying Ahead with AI, Data Compliance, and Patient-Centric Strategies The healthcare marketing landscape is evolving faster than ever, with 2025 poised to bring even greater challenges and opportunities. Marketers must navigate strict data compliance, harness AI effectively, and build patient trust—all while staying ahead of rapid industry shifts. [...]
The Biggest Challenges (and Solutions) in Healthcare Marketing By Craig McGee The healthcare industry is one of the most complex and highly regulated markets, making effective marketing a challenge. Whether targeting healthcare professionals (HCPs), patients, or stakeholders, marketers must navigate unique obstacles such as regulatory compliance, digital fatigue, and trust-building. Based on insights from PDQ [...]
Navigating the Future of Medical Device Sales In today’s rapidly evolving healthcare landscape, medical device sales professionals face unique challenges and opportunities. With advancements in technology, changing regulatory requirements, and shifting customer expectations, the future of medical device sales requires a strategic and adaptive approach. For organizations, hiring the right talent to navigate these dynamics [...]
