Craig D. McGee
Craig D. McGee
Solving Common Challenges Faced by Medical Product Sales Teams Medical product sales teams operate in a highly competitive and regulated industry, facing numerous obstacles that can impact performance and morale. From navigating long sales cycles to improving forecasting accuracy, overcoming these challenges is critical to maintaining efficiency and achieving business goals. Here, we explore some [...]
Solving Common Challenges Faced by Medical Product Sales Teams By Craig McGee Medical product sales teams operate in a unique and highly competitive landscape. With long sales cycles, complex decision-making processes, and the pressure to meet revenue targets, these professionals face significant challenges in achieving sustained success. One of the biggest obstacles they encounter is [...]
Healthcare Marketing Challenges: Key Insights for 2025 Staying Ahead with AI, Data Compliance, and Patient-Centric Strategies The healthcare marketing landscape is evolving faster than ever, with 2025 poised to bring even greater challenges and opportunities. Marketers must navigate strict data compliance, harness AI effectively, and build patient trust—all while staying ahead of rapid industry shifts. [...]
The Biggest Challenges (and Solutions) in Healthcare Marketing By Craig McGee The healthcare industry is one of the most complex and highly regulated markets, making effective marketing a challenge. Whether targeting healthcare professionals (HCPs), patients, or stakeholders, marketers must navigate unique obstacles such as regulatory compliance, digital fatigue, and trust-building. Based on insights from PDQ [...]
Future-Proofing Sales: Innovating and Adapting in the Medical Device Industry In an industry where innovation saves lives, the medical device sector is uniquely positioned to benefit from continuous advancement. As medical technology evolves at an unprecedented pace, sales teams within this industry must adopt strategies that enable them to remain at the forefront, ensuring they [...]
Global Strategies: Expanding Your Medical Device Sales Horizons Expanding into international markets can be a formidable but rewarding strategy for medical device companies. As you prepare to extend your sales horizons, it’s essential to adopt a multi-faceted approach that considers the complexities of global markets. Below are strategic recommendations to navigate this journey successfully. [...]
Cultivating Key Opinion Leaders: Partnerships that Drive Medical Device Sales The medical device industry is a fiercely competitive field, with constant innovation and stringent regulatory requirements. Standing out requires not just exceptional products but also robust advocacy from those trusted in the medical community. Key Opinion Leaders (KOLs) play an indispensable role in this process. [...]
Cultivating Key Opinion Leaders: Partnerships that Drive Medical Device Sales In the intricate web of the medical device industry, success often hinges not just on the innovation and effectiveness of a device but also on the credibility and advocacy lent by influential figures in the medical community. These figures, known as Key Opinion Leaders (KOLs), [...]
From Features to Benefits: Communicating the Value of Innovative Medical Devices The landscape of medical technology is a vibrant terrain of innovation. At every turn, new devices promise to advance healthcare delivery. But the true challenge lies not in creating these devices but in communicating their value to healthcare providers. The art of articulation must [...]
The Regulatory Roadmap: Leveraging Compliance for Competitive Advantage The Regulatory Roadmap: Leveraging Compliance for Competitive Advantage In the ever-shifting sands of the business world, regulatory compliance stands like a lighthouse – daunting yet guiding. Often viewed as a cumbersome necessity, compliance can actually be your stealthy competitive edge. Here's how a deep understanding of [...]
