Craig D. McGee
Craig D. McGee
FDA Clears New AFib Catheter The FDA has approved Kardium’s Globe PFA Catheter, introducing a new competitor in the atrial fibrillation ablation market. For an Associate Territory Manager, this isn’t just clinical news—it’s a reminder that staying sharp on the competitive landscape is a critical part of territory management. Porter and Teisberg’s Redefining Health [...]
Transformative Trends in Cardiovascular Medicine for 2025 📊❤️ The American College of Cardiology highlights how new forces are reshaping cardiovascular care: obesity therapies, AI-driven diagnostics, and patient-centered models. For an Associate Territory Manager, awareness of these demand drivers is key to anticipating where the next territory opportunities will emerge. Porter and Teisberg’s Redefining Health Care [...]
Cardiology is entering a new era. Procedures are rapidly shifting to outpatient and ASC/OBL settings, and health systems are demanding value-based care. For an Associate Territory Manager, this means that the traditional hospital-centered approach isn’t enough anymore — success comes from understanding the entire care network and how decisions ripple across service lines, committees, and [...]
